A dynamic design professional with 10+ years of competence in print and digital media, offering creative thinking and support with high quality results. Excels independently as well as working cross functionally within teams. Proven track record in increasing customer engagement, defining brand standards and recognition, and delivering projects and initiatives on-time and within budget.
Education
The Modern College of Design
Formerly School of Advertising Art, Kettering, OH
Associate of Applied Business in Advertising Art
Experience
2024 - now
Cozy Craft Studios
Brand & Design Manager in Dayton, OH
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Designed cohesive branding elements, including logo design, brand patterns, and brand guidelines booklet, ensuring alignment with the business owner’s vision and overall creative direction.
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Developed social media templates and provided strategic recommendations for an optimized content calendar, increasing engagement and brand consistency across platforms.
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Curated a comprehensive photo library for use in marketing, promotional campaigns, and client outreach, supporting consistent visual storytelling.
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Successfully balanced following detailed creative direction and contributing original insights to enhance the brand’s visual identity and overall marketing strategy.
July 2014 - now
Morris Furniture Company
Graphic Designer in Fairborn, OH
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Established and implemented standardized file management systems for the in-house design team, improving workflow efficiency.
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Oversaw the design, layout, and production of high-quality digital and print marketing materials, ensuring consistency with brand identity and marketing objectives.
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Photoshopped and integrated over 50 product images into lifestyle settings, enhancing brand appeal and promotional efforts across digital and print platforms.
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Provided graphic design support for merchandising, sales, and cross-departmental initiatives, contributing to company-wide visual and promotional efforts.
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Researched and recommended the implementation of Bloomreach CRM, saving the company $90,000 annually through improved customer relationship management solutions.
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Created and optimized over 20 customer journeys tailored to shopping preferences, enhancing the customer experience and boosting retention
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Published shoppable content via Publitas, integrating it with the Morris Home e-commerce site, leading to a decrease in customer bounce rate.
June 2010 - Sept 2010
Baldwin Creative & Company
Graphic Design Intern in Beavercreek, OH
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Assisting senior designer with overflow tasks such as page layout, large format signage, sourcing stock imagery and logo design.
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Managing creation of quarterly newsletter for external client.
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Creating specific marketing fliers for company events.
Community Involvment
Dec 2012 - Sept 2021
Beavercreek Historical Society
Editor in Beavercreek, OH
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Edited and compiled articles into a quarterly newsletter, producing over 30 issues focused on local history and events.
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Created marketing materials to promote society events and fundraising efforts.
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Managed and curated a library of historic images and relevant visual content.
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Participated in board meetings to discuss newsletter needs and provided recommendations on society matters.